So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites. Search Console will tell you what queries are leading people to see your page in search results and which ones are leading them to click. This can help you find additional headings to add to a page as well as additional keywords to target with their own pages.
Obviously, there are times when long-form content doesn’t make sense (like for an ecommerce category page). But if you can publish long content you generally should publish long content. This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal. For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.
Ways to Increase Traffic to Your Website
I do use Twitter and Facebook and Youtube, but they are all minor sources of traffic for me. I recommend mastering one traffic source and then moving on to another when you have time. I think its important to be involved with others in your industry.
You need to take a holistic view of the value your website provides to users, then optimize your content so that it gets the results you need. To ensure your website ranks highly, you can’t just focus on what search engines are looking for. You may find that your business doesn’t show up for relevant searches in your area. To maximise how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete and engaging.
- If Search Console doesn’t have enough data to provide a report for your pages, you can use the PageSpeed Insights tool to test each page individually.
- This is important to keep in mind from the start of your content creation process.
- This was simply meant to drive home the significant importance of keyword relevancy over links and page authority.
- This finding is in-line with this Backlinko-BuzzSumo analysis of 912 million blog posts, which found that 94% of all content has zero backlinks.
- Website loading speed is crucial for both user experience and one way for how to rank higher on Google.
What To Do If You Don’t See Results.
Remember, the goal is to align your content with what your audience and Google seek. It’s a balancing SEO Anomaly act, but you’ll climb those rankings quickly once you find your rhythm. Improving on the top-ranking content doesn’t always mean creating something entirely different.
Work Your Target Keyword and Keyword Variations Throughout the Content
With regards to your title tags, don’t be scared to appeal to your readers’ emotions. This is one of your few chances that you get to convince users to click on your link. As mentioned earlier, adding visuals like infographics can also help to lower your bounce rate which in return will also improve Google search page rankings. From time to time, you can also try to include content, like facts and figures, that others can quote on their own blogs.
In my tests, it truly lives up to its claim of near-instant updates—something you rarely find among bigger tools. Even if I weren’t employed there, the combination of data-driven guidance and AI-assisted workflows would still impress me. You’ll find everything from product feed enhancements to semantic optimization under one roof. I work at SEO.AI, so it may not be a shock that I’m mentioning it here—but in my view, it genuinely stands out as one of the best AI-driven SEO tools on the market.
Delete unnecessary pages that are duplicates, have not had any sessions in the past year do not focus on specific keywords or offer minimal value to your audience. Schema markup enhances search engine results by creating rich snippets—extra details displayed beneath a search result. You’ve definitely seen snippets with ratings, price, phone number, and event date, as shown in the screenshot below.